Is the newly-launched calories campaign effective in controlling British obesity?

Obesity has experienced an increasing trend in UK in recent years. It not only harms individuals’ health but also cost NHS quite a lot of money each year. In order to control this increasingly obesity rate, Public Health England has newly launched a ‘400-600-600’ campaign. That’s around 400 calories for breakfast, 600 for lunch and 600 for dinner, plus a couple of healthier snacks and drinks in-between.


This campaign is regarded as a good guideline for the public by some experts. However, most of people have no idea of how much calories they intake for each meal and how much calories different kinds of food they usually have contains.


Tam Fry–chair of the National Obesity Forum, however, consider the figure that Public Health England set unreasonable and he thought it is nearly to war rations.


Apart from the feasibility of this campaign, people are still doubtful about whether it went into publicity or not.


So how effective will this calories campaign be? Tune in at 15.30-16.00, Inside Health, BBC radio 4.

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